Applications Hand Phone (HP)

On the Internet, thousands of mobile applications can be easily found. There are also paid for free.
While the business concept that not all types of applications that are able to provide security for developers.
The issue of "piracy" is still a hot topic when the rate of mobile applications demand ever greater.

Fast-growing cellular technology has created new paradigms in communication.
Later there where the meaning of the term smartphone mobile phones became an increasingly widespread,
evolved into a smart phone device that can perform additional functions.
How to edit documents, play games, subscribe to online news until transfer
amount of money can now be done easily just by using a mobile phone.

Phones that have multipurpose functions of course can not be separated from the role of various parties in it.
Not only the operators and vendors who are the main players, the role of the developers
applications has become increasingly central for the ability of their hands thanks to mobile phones can become more intelligent.

Pots were intercepted, the more functions that can be mobile, the demand will be even more large supporting application.
Apple's online store which is a central selling iPhone applications,
since the launch of the iPhone 3G two months ago has recorded sales of up to 60 million applications for an amount
approximately USD 1 million per day.
Interestingly, most benefit would likely enter as a third party account
because Apple's own applications developers who simply take advantage 30% only.

Even Google who incidentally was a giant search engine in cyberspace already square off with plans to launch Android,
which is a special operating system for mobile phones.
Unmitigated 33 coupled world-class IT companies in the mega project.

Evidence of growth in the handset market increasingly broad application that finally pushed the profession as an application developer
in the mobile realm increasingly promising. The problem is, what kind of applications can provide benefits for them?
No less important where we're going to sell the application?

Which is More Secure and Profitable

Like the concept of software distribution on the PC, on any mobile phone every application will
developed must refer to an operating system (OS) specific.
When on a computer screen we know the operating system MS Windows and Linux,
the world's total mobile operating system administrator more varied cell phone again,
call it the Symbian, Linux, Windows Mobile, Java, Palm, MacOS and BREW (Binary Runtime Environment for Wireless).

Among these OS, Java plafform is one of the favorite and has been widely adopted by various brands of handset.
Its open source makes Java easy to develop without too many rules, even when they wanted to sell it.
Unfortunately, like the genre applications Symbian and Windows Mobile is already widely known to society,
applications under the Java gristle from 'piracy' though it was fortified by requiring verification
keyword purchases when it will be installed on the phone.

While the BREW operating system that focuses on berjaring CDMA phones use a different distribution system.
At the BREW solution is installed to the application is not stored in phone memory,
here the user purchased an application that is stored on servers owned by the operator.
With this model, such as applications that are sold will be more protected from piracy
so that will give security and kenyamanann for developers.

For customers, the concept of the above will provide more flexibility when they wanted to buy and
menginstalkan applications without worrying about memory capacity and ability of the phone.
In short, the low-end BREW cell phone can offer luxury service,
from downloading ringtones, accessing e-mail, subscribe to news, play games, to find a location using GPS navigation system.

It is little surprise party as the owner and developer Qualcomm BREW still keep a million optimism
OS despite many competitors that offer luxury features including plans Android that will appear next few weeks.
"I think Android will not be competent with BREW. I think Android will be available only at upscale phones,
while the BREW can be used on various types of mobile phones is no exception-class low-end.
BREW is an application that is different, "said Paul E Jacobs, CEO of Qualcomm,
when asked if the future of BREW that carried the Google Android OS comes later.

BREW Business Model

Unlike the marketing concept in most mobile applications, applications that will be sold
under BREW have to first get a digital signature from Qualcomm.
In fact, almost all phones that had been implanted Qualcomm chipset
BREW Software Environtment who will seek legal status of each application to be installed.
For customers, with digital signatures will provide guaranteed reliability in any application purchased.

In the process, every BREW application developed by programmers who have registered at NSTL (http://nstl.com/brew) for TRUE BREW testing.
After the application is otherwise pass the test and get a digital signature, then the application
will be selected by the content provider or service to be offered directly to customers.

For operators BREW Distribution System (BDS) will provide a virtual marketplace for the election
applications and BREW distribution system to the customer.
BDS Through this service will be eased in selling applications to customers later mengoordinasikannya in an integrated payment processing.

While the amount of profits and the price of every application that is offered to customers
is the result of an agreement between operators, developers, and Qualcomm (or no) content provider.
While the amount of accrued benefits will apply when customers pay for each application he had bought.

BREW Business Opportunities in Indonesia

That good-good products will become redundant if there is no consumer will buy it.
What about the BREW application market?

In Indonesia the number of CDMA subscribers had reached 16 million BREW market signifies that was so fat and open,
especially with the growth rate is quite convincing (57 percent), the number of potential candidates is very BREW subscribers.

Indonesia's new BREW service provided by Mobile-8 with a b-live can be enjoyed on some phones bundling
Fren and Hepi cards such as ZTE C300, C330 ZTE, Haier C2000 and the newest Motorola W362.
Since its launch in December last year the number of subscribers increased b-live is quite encouraging
with an average growth rate of about 30 percent each month.
Data are collected by Mobile-8 to the moon in August 2008, users b-live has reached 320 000 people from
total of 600 000 b-live bundling phone available in the market.
This means that half of mobile phone owners will b-live, or at least had tasted the content provided on the b-live.

According to Sigit Herprabowo, Department Head of VAS Commercial-Mobile 8 achievement of these customers because the content
b-live in an accessible, competitive prices, and most importantly, b-live can be accessed by different types of phones even low-end class.
"With b-live Fren and Hepi card users only need to press one button to download it and enjoy a variety of applications in b-live," said Sigit to the signal.
"But the core of the presence of b-live is to provide luxury feature on cheap mobile phones," he said.

With the number of subscribers and growing Hepi, Sigit said he was confident about the future of b-live.
Not only by providing applications more attractive, to the front of the Mobile-8 will increase cooperation with several brands of mobile phone handsets longer provide support for BREW.
"After seeing the trend in future mobile business that led to the Value Added Service.
For us, b-live is one of the main weapon in the face of competition, "said Sigit.

Three-quarter pole with Mobile-8, which is Mobile Jatis party content providers for services
b-live gives appreciation no less enthusiastic in supporting the development of BREW on Mother Earth.
According Ferrij Lumoring Jatis Chief Information Officer-Mobile, with the BREW business model there is no-one had the disadvantaged.
"On the sale of BREW applications more secure, all parties benefit from it, we're very excited to support Qualcomm's BREW especially with the support of participating directly down in Indonesia," said Ferrij.

Developing and Testing

To make it easier for programmers to develop applications, Qualcomm to provide BREW Software
Development Kit (BREW SDK) which can be downloaded for free at https: / / brewx.qualcomm.com / BREW / SDK / download.jsp.
BREW SDK provides reference material, user guides, devices and debugging the following example application source code.

After the application is successful then we need to do some testing stages.
First, the application must be tested on a simulator by using a PC.
BREW Simulator can be found in Jatis Mobile or at five universities
BREW has been the organizer of the competition some time ago, namely University of Indonesia-Jakarta
IT Telkom, Bandung, Yogyakarta, UGM, ITS-Surabaya and Jakarta Binus.

If the application has passed through the simulator test further the applications must be tested using
actual test device issued cell phone vendor. When these devices are already available test
at five universities in the top, or for those who live in Jakarta could come directly to the office in the region Jatis Mobile Mampang,
Do not forget to bring your creation applications.

The next phase, after the application pass the test on the device you can apply to get approval on Qualcomm's digital signature.
This time it's not free, to get a digital signature you have to spend around USD 400 to 100 applications a verification package,
USD 895 to 500 applications, or USD 1295 to 1000 applications. For the record, each package purchased will be valid for one year
and can be used with terms for your account is still valid.

Sell

As already described above, BREW is a closed application where to get their commercial licenses
we must get prior approval from Qualcomm in the form of digital signature.
Unfortunately to get this digital signature is not free.
What if we do not have enough funds to do digital signature?
There is always a road to Rome is not it?

When you've successfully created a BREW application but did not have enough money to apply for certification or may be confused where to sell.
Well, you can come to Jatis Mobile, there but can do some tests will also be financed by all purposes to obtain a digital signature.
By choosing this path then your application will be under the management of Jatis but still belongs to you.

After getting the certification, the next stage is comercializing applications.
Again, you do not need to think about how to sell and market their applications,
Jatis party here will get enough market potential for your application.
In Indonesia, the purpose of the service market is of course b-live's Mobile-8.
However, if the application is quite feasible consumed Jatis overseas markets would then sell it to an operator in the country,
because for every BREW application that already have a digital signature is entitled to be sold at all CDMA operators anywhere in the entire country.
Interesting is not it?

How does the system for sharing the results? Because here is under the management application Jatis then in the process, there are four parties who will be involved, namely Qualcomm, operators, developers and of course Jatis Mobile.
Meanwhile, the magnitude of benefit sharing still matters 'kitchen' which may only be known to all four of the above parties.

According Ferrij Lumoring in fact in the scheme for the benefit of the developers always get the biggest portion.
"At least the developer would receive 20 percent of the sales price, depending on the quality of application and during contract negotiations," explained Ferrij.
While the length of the contract parties usually offer cooperation Jatis
for one year at the beginning of the contract and of course can be extended if the consumer response is still good.
Interested? please visit www.brewtoday.com to get a detailed guide on BREW.

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